Why is RetailVista Omnichannel instead of Multichannel? And why you should care
The difference between ‘Omnichannel’ and ‘Multichannel’ retailing Omnichannel retailing is like multichannel retailing, but with a much broader vision of the opportunity. Whereas multichannel retailing is about increasing the number of supported sales channels, omnichannel retailing focuses on data- and infrastructure-readiness to deliver an all-inclusive view of the customer relationship on any channel. The difficulty […]